Ask.com and the AskEraser

If anyone else is still knee-deep in the new Privacy Report like I am, then this headline might have caught your eye:

Ask.com Puts a Bet on Privacy(NYT)

Basically, Ask.com has put a feature on, where you can immediately delete your query. Mostly delete. The article surmises that most Americans don't care about privacy unless/until something happens. Of course, see past libraryland discussions...

Interesting to see if this feature will attract a new set of Ask.com users. What do you think?